Tìm kiếm
Đang tải khung tìm kiếm
Kết quả 1 đến 1 của 1

    LUẬN VĂN Managing Customer Relationships on the Internet

    Linh Napie Linh Napie Đang Ngoại tuyến (4058 tài liệu)
    .:: Silver Member ::.
  1. Gửi tài liệu
  2. Bình luận
  3. Chia sẻ
  4. Thông tin
  5. Công cụ
  6. Managing Customer Relationships on the Internet

    [FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]TITLE
    [FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]Managing customer relationships on the Internet[FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]AUTHOR
    [FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]Muhammad Ali Khan, Muhammad Amer Shahzad
    [FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]DEPARTMENT
    [FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]Business Administration and Social Sciences / Industrial marketing and e-commerce
    [FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]SUMMARY
    [FONT=ARIAL,GENEVA,HELVETICA,SANS-SERIF]'Virtual exchange' is bringing buyers and sellers together electronically rather than having to go to a physical market place. The Internet is affecting every facet of business life, obliterating current business models. It is becoming increasingly clear that stalled or failed CRM projects are often the result of companies lacking a thorough understanding of what CRM initiatives entail. The purpose of our study is to find out that how customer relationships are being managed (CRM) on the Internet. Our research explores, describes and begins to explain, how the most successful airlines of the world are satisfying their customers by providing services through their websites. How the companies are describing online environment for their customers. Is it user friendly and meeting their requirements of customers or not. In our study, we have used individual case analysis for each company and cross case analysis for both companies. Our finding concerns with the contents and their customer services, provided on the websites of airlines. The contents match with theory mostly, but there are still some to implement by them. They are much efficient in providing online services but still they need to provide complete shipping information and money back guarantee. Companies should use chat functions for customer’s immediate interactions, whether cookies are better option. That’s why companies are spending billions of dollars to process information of their customers for CRM on internet. Finally, implications for theory, managers and future research are described.

    Xem Thêm: Managing Customer Relationships on the Internet
    Nội dung trên chỉ thể hiện một phần hoặc nhiều phần trích dẫn. Để có thể xem đầy đủ, chi tiết và đúng định dạng tài liệu, bạn vui lòng tải tài liệu. Hy vọng tài liệu Managing Customer Relationships on the Internet sẽ giúp ích cho bạn.
    #1
  7. Đang tải dữ liệu...

    Chia sẻ link hay nhận ngay tiền thưởng
    Vui lòng Tải xuống để xem tài liệu đầy đủ.

    Gửi bình luận

    ♥ Tải tài liệu

social Thư Viện Tài Liệu

Từ khóa được tìm kiếm

Nobody landed on this page from a search engine, yet!

Quyền viết bài

  • Bạn Không thể gửi Chủ đề mới
  • Bạn Không thể Gửi trả lời
  • Bạn Không thể Gửi file đính kèm
  • Bạn Không thể Sửa bài viết của mình
  •  
DMCA.com Protection Status